Privacy Policy

RankCraft is a Canadian digital marketing and web development agency headquartered in Milton, Ontario, Canada. We provide services including:

• Web development and design (landing pages, business websites, and e-commerce solutions)
• Search Engine Optimization (SEO) strategies and consulting
• Pay-Per-Click (PPC) campaign management and advertising
• Digital marketing strategy and reporting

We collect information that you provide to us directly, as well as information gathered automatically when you interact with our website.

2.1 Information You Provide Directly

When you contact us, request a quote, book a strategy call, or engage our services, we may collect:

• Full name and business name
• Industry and business type
• Email address and phone number
• Billing and payment information (processed securely via third-party payment processors)
• Project details, business goals, and any other information you voluntarily share with us

2.2 Information Collected Automatically

When you visit rankcraft.ca, our systems and third-party tools may automatically collect:

• IP address and approximate geographic location
• Browser type, version, and language settings
• Operating system and device type
• Pages visited, time spent on each page, and navigation paths
• Referral sources (how you found our website)
• Cookies and similar tracking technologies

2.3 Information from Third-Party Tools

Our website is built on WordPress and uses tools such as Google Analytics, Google Ads, and potentially other third-party marketing and analytics platforms. These tools may collect data independently pursuant to their own privacy policies.

We use the information we collect for the following purposes:

• Service Delivery: To provide, manage, and fulfill the digital marketing and web development services you request.
• Communication: To respond to inquiries, send project updates, invoices, and relevant service information.
• Marketing & Promotions: To send newsletters, case studies, or promotional offers where you have provided consent. You may opt out at any time.
• Analytics & Improvement: To analyze website usage patterns, monitor performance, and improve our website and services.
• Legal & Compliance: To meet our legal obligations under Canadian law, including PIPEDA and applicable provincial regulations.
• Advertising: To run and optimize paid advertising campaigns on platforms such as Google Ads, and to retarget relevant audiences.

Our website uses cookies — small text files stored on your device — and similar tracking technologies. These may include:

• Essential Cookies: Required for the website to function correctly (e.g., session management).
• Analytics Cookies: Used to understand how visitors interact with our site (e.g., Google Analytics).
• Marketing Cookies: Used to deliver relevant advertisements and measure ad campaign effectiveness (e.g., Google Ads conversion tracking).
• Preference Cookies: Used to remember your settings and preferences for future visits.

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. To learn more, visit www.allaboutcookies.org.

We do not sell, rent, or trade your personal information. We may share your information only in the following limited circumstances:

• Service Providers: Trusted third-party vendors who assist in delivering our services (e.g., hosting, payment processing, email delivery). These parties are contractually bound to protect your data.
• Legal Requirements: When required by law, court order, or regulatory authority, or to protect the rights and safety of RankCraft and its clients.
• Business Transfers: In the event of a merger, acquisition, or sale of our business, your information may be transferred subject to the same privacy commitments.
• With Your Consent: In any other case where you have given explicit consent for us to share your information.

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, provide our services, and comply with our legal obligations. When no longer required, we will securely delete or anonymize it.

Client project records are generally retained for seven (7) years following project completion to comply with Canadian tax and accounting regulations.

We implement appropriate technical and organizational security measures to protect your personal information. These include:

• SSL/TLS encryption for all data transmitted through our website
• Secure, access-controlled hosting environments
• Restricted access to personal data on a need-to-know basis
• Regular review of data handling practices and security measures

While we strive to protect your information, no method of internet transmission or electronic storage is 100% secure. You transmit information to us at your own risk.

As a resident of Canada, you have the following rights under the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial legislation:

• Right of Access: You may request access to the personal information we hold about you.
• Right to Correct: You may request correction of any inaccurate or incomplete information.
• Right to Withdraw Consent: You may withdraw consent at any time without affecting the lawfulness of prior processing.
• Right to Deletion: You may request deletion of your personal information, subject to legal retention obligations.
• Right to Complain: You may lodge a complaint with the Office of the Privacy Commissioner of Canada.

To exercise any of these rights, contact us at info@rankcraft.com. We will respond within 30 days.

Our website may contain links to third-party websites or integrations with platforms such as Google and WordPress. We are not responsible for the privacy practices of these third parties and encourage you to review their policies independently.

In delivering PPC and SEO services, we may use Google Ads, Google Search Console, and Google Analytics, each governed by their respective privacy policies.

Our website and services are intended solely for individuals 18 years of age or older. We do not knowingly collect personal information from minors. If you believe a child under 18 has provided us with personal information, please contact us at info@rankcraft.com and we will promptly delete that information.

RankCraft is based in Canada. If you access our website or services from outside Canada, your information may be transferred to and processed in Canada, which may have different data protection standards than your country of residence.

By using our website or engaging our services, you consent to the transfer of your information to Canada in accordance with this Privacy Policy.

We reserve the right to update or modify this Privacy Policy at any time. Changes will be reflected by updating the “Last Updated” date at the top of this page. We encourage you to review this policy periodically.

Where changes are material, we may notify you by email or by posting a prominent notice on our website.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out: